The Fashion Futures Awards launched in May 2015 in partnership with the British Fashion Council in London, before heading to New York for the first US edition, with the support of W magazine.
Judged by an elite panel of international experts, the awards return to London this May. Entries will be judged on creativity, innovation, experience and consumer connection.
Bytes & Bricks
Best integration of digital, and technology into the in-store experience
Today, customer experience – the heart of all interactions between brands and consumers – is increasingly powered by new technologies and brand experiences. This award recognises a brand that has used technology to enhance the in-store experience for their consumer.
WINNER: YUN Eyewear
Beyond the Runway
Most engaging campaign launch that has increased brand awareness
In this new landscape, technology has increasingly become the catalyst for creativity and ROI during major events in the fashion calendar. This award recognises the most creative use of technology to engage, promote and connect to go beyond the runway.
WINNER: Pictofit + Sabinna Studio
Best brand and tech collaboration
Many brands are seeking out opportunities to innovate through collaborations with tech, while startups have been able to enhance their offerings through partnerships with fashion and retail brands. This category aims to recognise a collaboration between a startup and a fashion industry player with proven business impact.
WINNER: Tommy Hilfiger x Slyce
The Game Changer
Startup set to disrupt fashion in 2017
Technology evolves every quarter, opening up new possibilities for fashion and retail – and a lot of the ideas come from small startups with incredible technology. This award highlights a startup that’s making waves in the fashion and retail industry this year.
WINNER: MishiPay Ltd
Master of Mobile
Most innovative use of mobile
Mobile-based commerce has been growing exponentially as one of the most disruptive changes affecting the industry. This award aims to recognise the brand, retailer or start-up leading the revolution in fashion and retail. Whether it’s through a mobile app, a new payment solution or messaging, this category celebrates the unique innovations that mobile technology is creating for fashion and retail.
The Visionary presented by the BFC
Pushing the boundaries in fashion and technology
This award recognises the brand that is spearheading innovation, disrupting the norm and changing the face of the industry as we know it.
This year’s winners will be decided by an esteemed panel of experts from across the Fashion and Tech industries. With more to be announced shortly, here are the first of our judges:
BYTES & BRICKS:
WAH Nails + DVTK
THE MASTER OF MOBILE:
Agent Provocateur WhatsApp Ménage à Trois
Dressing Room by Gap Augmented Reality App
Rimmel London Get the Look App
BEYOND THE RUNWAY:
British Vogue Chatbot
Burberry Makers House Activation
H&M 360 Live Stream
Pictofit + Sabinna Studios – Interactive, Augmented Reality Fashion Experience
THE GAME CHANGER:
Emma J Shipley x Meshmerise
Fyodor Golan x Miximaliste.com
Ted Baker & Wirewax & Happy Finish
Tommy Hilfiger x Slyce
The winners ceremony will take place on the middle night of the Decoded Fashion London Summit, Tuesday 16th May 2017. You must be a summit ticket holder to attend the ceremony – grab your ticket here.