Justin Cooke is Chief Marketing Officer of Topshop, overseeing strategic marketing, advertising, PR, VIP/VIC relations, content and packaging. Justin partnered with Facebook for the first-ever live ‘customisation of the catwalk’ during the Topshop Unique Spring/Summer London Fashion Week show. This was Topshop’s most advanced social experience yet, bringing the energy of the Oxford Street store to Topshop.com. Previously, Justin spent six years at Burberry, serving as global Vice President of Public Relations, where he worked closely with Ahrendts and Bailey to transform Burberry into a global brand. In his early years Justin worked at Gucci during the regeneration under Tom Ford and Domenico De Sole, before moving to be employee number 10 at Stella McCartney during the brand’s 2001 launch.