London Summit 2018
June 26 2018 | Tobacco Dock, London

UK Advisory

Decoded Fashion has brought together a group of innovative leaders and disruptors from across the fashion and technology industries, to advance our vision and continue to drive a dialogue between the two spaces. Find out more about who they are below.

UK Advisory Board


William Kim, CEO, AllSaints

William Kim is the CEO of AllSaints. He joined in October 2012 to expand the brand’s global reach and maximise existing and new product opportunities with his design-driven and digital perspective. Under Kim’s direction, AllSaints has launched in-house music and film arm AllSaints Studios, completely restructured the technical backbone of the company, and instilled an agile work culture across its 2,500 global employees. linkedin-icon-close  internet-icon


Caroline Rush CBE, CEO, British Fashion Council 

Caroline Rush is the Chief Executive of the British Fashion Council. She has 20 years of experience in Marketing and PR across both consumer and corporate communications in fashion, music and lifestyle sectors and has managed her own business for five years, during which time she delivered strategic communications and full press office function for the British Fashion Council. linkedin-icon-close  internet-icon

Sheena S Topshop

Sheena Suavaire, Global Marketing and Communications Director, TOPSHOP

Sheena Sauvaire first joined the Arcadia-owned brand as marketing director in 2006, and has since overseen campaigns including Topshop’s tie-up with Kate Moss in 2007 and its ongoing activity around London Fashion Week. She has also led the marketing for Topshop’s international expansion, beginning with the opening of its flagship store in New York in 2009, and subsequent launches in Chicago, Las Vegas, Los Angeles and Hong Kong. linkedin-icon-close  internet-icon

James Wintle

James Wintle, Global Director of Digital and Technology, AllSaints

James Wintle joined AllSaints in August 2005 in the Retail team, after 3 years across Flagship stores and Area Management took leadership of the brand’s digital business. Since then Wintle has expanded AllSaints’ digital & eCommerce presence from the UK to Europe, North America and most recently Korea to great success, with a key focus on customer experience & engagement. linkedin-icon-close  internet-icon


John Mooney, Creative Director Menswear & Production,

After graduating from the Royal College of Art and winning its BFC Princess of Wales Charitable Trust bursary, Lanvin, Mercedes and DuPont awards, John Mooney began his career at Alexander McQueen where he re-established the menswear line and designed stage outfits for David Bowie. He moved to Topman in 2004, progressing quickly to Senior Designer and was responsible for outerwear and many of the designer collaborations, most notably LENS. linkedin-icon-close  internet-icon


Kate Blythe, Global Content Director, MATCHESFASHION.COM

Kate joined the team in early 2013 to head up the in-house editorial team and help create engaging, inspiring content across all platforms that speaks to luxury customers everywhere and on every device. Under the direction of Kate, MATCHESFASHION.COM produces a bi-annual print magazine and two weekly online magazines containing designer interviews, fashion shoots, and trend advice. linkedin-icon-close  internet-icon


Deborah Bee, Director of Creative Marketing, Harrods

Deborah Bee has worked at various magazines and newspapers including Vogue, Cosmopolitan, The Times, Guardian etc, as a writer, fashion editor and later as an editor. Having been editor-in-chief of Harrods Publishing for several years, her remit now includes a wider influence over the written and visual communications from Harrods, as well as the overall creative tone of voice of the store. linkedin-icon-close  internet-icon


Dolly Jones, Digital Strategy Director, Condé Nast Digital Britain

Dolly Jones is responsible for an awarding-winning website that is the most fashion-forward and regularly updated fashion destination online, as well as all Vogue’s social media trajectories. In 2008 her role was expanded to Executive Editor of Condé Nast Digital, while remaining editor of VOGUE.COM which now boasts a monthly average of 2.2M unique users and 50M page impressions. linkedin-icon-close  internet-icon


Amy Cole, Head of Brand Development EMEA, Instagram

Amy leads Instagram’s brand development for Europe, the Middle East and Africa. In her role she works closely with marketeers across brands, agencies and other organisations to help inspire and advise on their Instagram strategies, helping them deliver against their business and campaign objectives. linkedin-icon-close  internet-icon


Doug Gardner, CIO, River Island

Doug joined River Island in 2011 as Chief Information Officer and is responsible for overall tech and IT strategy with primary focus on digital and e-commerce. Since 2011 River Island and launched a new web platform, apps and mobile site along with building out international capabilities like language, payment and delivery offerings. linkedin-icon-close  internet-icon


Katie Baron, Head of Retail, Stylus

Formerly a fashion producer, Katie is an author, journalist, trends forecaster and creative content consultant. Thanks to a series of key roles within a host of thought-leading creative businesses including Liberty, Harpers Bazaar UK magazine & integrated creative agency Yellowdoor, Katie has been in the rare position of being the brand, the brand agency and now a brand strategist. linkedin-icon-close  internet-icon


Michelle Sadlier, Head of Innovation & Social Media, Hunter

Passionate about new approaches to old processes and the agile start-up industry, Michelle Sadlier is the Head of Social Media and Innovation at Hunter. Born in Dublin and living in London, Michelle’s previous roles included being the first global digital hire at luxury fashion PR agency Karla Otto and heading up social media for NET-A-PORTER. linkedin-icon-close  internet-icon


Daniel Bobroff, Co-founder, Fashiontech Inc

Daniel is the CEO and co-founder of FashionTech Ventures. He has a career of 25+ years as a technology pioneer, entrepreneur and investor with a wide body of published work. He is a leading figure in the emerging arena of FashionTech. linkedin-icon-close  internet-icon


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